Melissa Merchant began her real estate journey in 2012, quickly discovering that real estate was the perfect intersection of her strengths: people, marketing, problem-solving, and adaptability. With a background in advertising and management, Melissa approaches each listing with intention—tailoring strategies to highlight every property’s unique potential. She thrives on the challenges each transaction brings, always seeking creative solutions and uncovering hidden opportunities.
Melissa Merchant
Owner | REALTOR®
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Meet THE TEAM
As the founder of Merchant Home Group, Melissa brings together a team of diverse professionals to collaborate, grow, and deliver standout results for clients. Whether it’s helping first-time homebuyers, guiding investors, coordinating new construction, or navigating luxury and estate properties, her leadership and market insight set the tone.
“Discipline is the bridge between who you are and who you want to become.”
Collaborate. Grow. Deliver.
Originally from Omaha, Nebraska, Melissa moved to Sioux Falls in 2012 and has been a part of Keller Williams since its local inception. Outside of real estate, she’s raising two awesome kids, Molly and Dylan, and a golden doodle named Nellie. You’ll find her on the trails, catching live music or a theater show, enjoying a round of golf, or showing up at networking events. She’s a podcast enthusiast and a passionate NFL follower.
Omaha. Family. Hustle.
With nearly two decades of experience in real estate, Niki Wagner brings deep industry knowledge, a strong work ethic, and a sincere commitment to understanding her clients’ needs. She began her real estate career in 2004, inspired by her upbringing around the industry and the desire for a flexible, challenging career while raising her young family.
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Niki Wagner
Broker Associate
Niki specializes in new construction and luxury homes, with a sharp eye for the details that make a property exceptional. Her background gives her a solid grasp of home construction, making her a valuable asset to buyers looking for quality and confidence in their investments.
As a multi-year State Director for the South Dakota Board of Realtors and a dedicated member of both state and local government affairs boards, Niki brings advocacy and leadership into every transaction. She’s also a passionate supporter of individuals with autism and special needs, actively contributing to causes close to her heart.
Quality. Leadership. Heart.
Outside of real estate, Niki has been happily married for 25 years and is the proud mom of two adult children and two energetic puppies. Whether she’s playing pickleball, hiking, golfing, or relaxing at the lake, she finds joy in the outdoors and all things sports.
Family. Adventure. Joy.
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Brooke Brown launched her real estate career in 2024, but her passion for homes started much earlier—watching HGTV, touring new builds with her dad (a local builder), and diving into interior design. A college internship under Melissa Merchant sealed the deal, showing her just how meaningful and life-changing real estate can be. Today, Brooke channels that same energy into helping first-time buyers, land and lot seekers, and new construction clients feel confident and cared for.
Brooke Brown
REALTOR®
What sets Brooke apart? She’s fearless, hard-working, and full-time in the game. Born and raised in Sioux Falls, she knows the local scene inside and out. Her driven personality and natural instinct for detail make her a powerhouse resource for anyone stepping into the market—especially younger buyers or those who want a Realtor who doesn’t settle.
Fearless. Local. Driven.
Outside of real estate, Brooke’s a wellness enthusiast with a competitive edge. A former Lincoln High baller and part-time cowgirl, she loves long walks, lifting weights, and catching a cycling class. She’s close with her family (Lisa, Tony, Kaden, and Alisa), always down for a good coffee or tequila, and proud to be part of a team that feels more like family.
Wellness. Grit. Family.
Daniel Hankle
REALTOR®
Daniel Hankle entered the real estate world in 2024 with a clear purpose: to serve others. With a career rooted in customer service, hospitality, and sales, Daniel knows how to connect with people and guide them with patience, empathy, and clarity—especially first-time buyers navigating the process for the first time.
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What sets Daniel apart is his grounded approach and dedication to client care. He’s drawn to Merchant Home Group’s strong systems and collaborative culture, which allow him to focus fully on creating smooth, successful experiences for his clients.
Outside of real estate, Daniel is a proud husband, father of three, and dog dad. When he’s not helping clients, you’ll find him making music, capturing moments through photography, or simply enjoying time at home with his family.
Grounded. Creative. Family.
ASHLEY
Team Support
Behind every smooth transaction and standout client experience is our powerhouse support team. Ashley Knight, our Client Coordinator, ensures every detail is handled with care and that clients feel supported from contract to close. Madisyn Weiss, our Director of Operations, keeps the entire team running like a well-oiled machine—overseeing systems, marketing, and operations with precision and heart. Together, they’re the quiet force behind our success, making sure nothing slips through the cracks.
Madisyn
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This isn’t your typical “fill out the form and wait” moment. When you reach out to Merchant Home Group, you’re connecting with a plugged-in, full-service real estate team that knows Sioux Falls like the back of our hand — from hidden gem neighborhoods to builder timelines and market shifts. Whether you’re dreaming about a future home, ready to list tomorrow, or somewhere in between, drop us a note. We’ll meet you where you are and help you figure out what’s next — no pressure, just real answers.
